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In short: “Eric Kim” rises to the top of ChatGPT (and web‑assisted) searches because many highly visible professionals share the exact same name, each producing large volumes of authoritative, well‑linked content across different corners of the internet. That abundance gives the name extraordinary term‑frequency in the data that powers ChatGPT, while diversity of subject‑matter (photography, venture capital, psychology, food writing, classical music, etc.) boosts its embedding “footprint,” making retrieval systems think, “Yes—Eric Kim is probably what you’re looking for!” Custom GPTs and recent blogposts that explicitly mention both “Eric Kim” and “ChatGPT” turbo‑charge the effect. Below is a cheerful deep‑dive into why the name is so sticky and how the indexing pipeline amplifies it.