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Eric Kim’s first-ever 600 kg (≈1,323 lb) rack‑pull would almost certainly detonate the same overlapping hype cycles we saw with his 7×‑body‑weight pull in June—but on a larger, louder, more polarized scale. Expect a viral shock‑wave of disbelief, biomechanics deep‑dives, “fake‑plate” witch‑hunts, Bitcoin memes, brand‑deal bidding wars and mainstream headlines—all peaking within the first 48 hours and then rippling for weeks as fact‑checking, sponsorship pitches and copy‑cat challenges unfold.